Making money from games is an enticing proposition for most players. That’s because you can spend time enjoying your favorite titles while making money at the same time.
However, there are some basics you need to get right in order to garner a good following. Here’s what you need to know about starting your own gaming channel.
1. Pick a title to focus your content on
There are many games you can play to create content. And while you can create videos for almost any title, it’s best to stick to one title if you’re new. This way, players of a particular game title will know who to contact when looking for content.
Also, you don’t have to choose an AAA title when picking a game. While AAA games typically have a large player base, eventually you also have to compete against more developers. If you choose a niche title with fewer players but create strong content, you increase your chances of becoming the channel of choice for players of that particular game.
No matter which game title you choose, you should enjoy the game you choose. Otherwise, you might burn out or not be able to create interesting content.
2. Plan your content
Once you’ve decided which game you want to cover, it’s time to start planning the videos to upload. With the number of creators online, creating a random library of playthroughs and comments isn’t enough if you want to grow your channel. You should also post regularly as people are always looking for new content.
This content type is usually the easiest way to start your channel. When you play a new game, you can create a walkthrough that shows players and prospective buyers what the game’s story is all about.
While some say that beating the game is enough for a walkthrough, you need to make sure your video stays interesting. You can do this by cutting out boring bits and focusing on the plot. Or you can insert comments between cutscenes.
It all depends on how you want to do it, but the most important thing is that your personality shines through in your videos.
You can also focus on this type of content, especially on complicated and tricky levels. You will gain a lot of followers by making tutorials, especially players who are stuck on a specific challenge or level.
Alternatively, you can create guides that help other players improve their game performance, e.g. B. how to tune cars in Forza Horizon 5 or what are the best character builds in Apex Legends.
This is a good option if you want to start with short clips. You can create clips under 1 minute that show funny or impressive scenes in your chosen game. This short-form content type is great for creating TikToks and Reels to showcase your channel. From there, you can dive deeper into your long-form videos.
Live streaming your gameplay requires little effort on your part, but it’s also the least effective way to gain followers. If you don’t have entertaining banter during the game or absolutely destroy a popular eSports team, people usually wouldn’t watch your stream. After all, why would they watch you when they could play the game instead?
3. Have the right equipment
Of course, creating gaming content requires quite a bit of equipment. While a gaming computer and a way to record your screen are non-negotiable, your videos require other devices.
If you’re uploading long-form videos, you may need a microphone to add voice-over content to your videos. Most likely, when your followers watch your videos, they don’t want to read subtitles. Instead, they want to hear your voice as you explain what’s happening on the screen.
camera and lighting
Some players hide their face, but if at some point you decide to show yourself, you need a decent camera. The built-in camera on most laptops is usually not enough, so consider investing in a proper webcam.
Of course, you also need decent lighting. The light coming from your ceiling or desk lamp is not enough to provide decent lighting. You usually end up with weird or harsh shadows that distract your viewers. So if you want to look good on screen, get a ring light or other LED lights.
4. Capture your screen
Whether you stream your game or record it for later upload, you need to capture your screen so you can share it with the world. There are two ways to do this: either use your gaming computer or a second computer to record your view.
Use a screen recording app
If you don’t have a second device, you’ll need to use a screen recorder to record your screen. Luckily, OBS Studio offers a powerful yet free way to do this. You can use it to record your monitor or stream, so it works for any type of content you create.
However, the main disadvantage is that it consumes resources on your computer. So if you’re playing a resource-intensive game like Tomb Raider or Call of Duty, you may experience frame drops or lag during gameplay.
Get a capture card
Those who recently upgraded their gaming rig and still have their old computer lying around can use a capture card to record their gameplay. These are affordable devices that accept video input, which is then converted to data for another computer to receive.
This is a preferred option as your gaming computer’s resources are focused on the game you are playing and the streaming/recording app is not competing for computer power.
5. Build your brand
You must have a brand or personality when it comes to your videos. This way, your followers will know who you are and easily recognize your content.
One way to do this is to create a default intro and outro for your videos. You can also choose to maintain a standard format when creating overlays for your content, so all of the screen elements your viewers see remain consistent across all of your content.
6. Choose your platform
There are multiple platforms where you can upload gaming videos – Twitch, Facebook, YouTube, TikTok, the list goes on. While you can post your videos on different platforms, it’s a good idea to stick to one or at least create separate content for each platform.
That’s because you don’t want to confuse your followers by appearing on different platforms. It is best to choose a service that hosts all your main videos as your followers usually go to this platform when they are looking for your content.
In addition, some of these platforms compete with each other. They are always looking for loyal creators to post original content on their respective channels. So, if you consistently create and upload original content on a given channel, it increases your chances of getting accepted into their paid programs.
7. Know your SEO
With many creators vying for attention on video platforms, you need to understand SEO to get your videos at the top of search results. While SEO cannot replace quality content, getting your content out there helps.
One way to improve your SEO is to look at what people are searching for and then base your content on that. Take the time to create interesting thumbnails because your video will stand out among the hundreds of similar videos that appear in a platform’s search results.
8. Things to avoid
You may run into copyright or demonetization issues every now and then, especially if you’re new. So, to avoid headaches, keep these things in mind.
Familiarize yourself with fair use and copyright
Several platforms mute audio when they detect copyrighted music is being played in a video. To avoid this, you should be aware of the music playing in your game. Titles like Grand Theft Auto 5 or Forza Horizon 5, for example, have radios in the game.
While the game has paid for the rights to use the music in its games, the rights do not extend to you as the creator. Therefore, it is important to keep the in-game radio turned off during gameplay. This can even extend to the intro of a game like Burnout: Paradise where Guns N’ Roses Paradise City is playing in the background while the game is loading.
Don’t be demetarized
Every video platform has a community standards policy that you should be aware of. This is especially true when playing realistic games that contain blood, gore, or sexual content. If you create content that violates these standards, you may be banned or banned from the platform.
One of the best things in life is being able to do what you’re passionate about while making money from it. So if you’re a passionate gamer, you can turn that into real money by knowing and delivering what your audience wants.