Photographers who want to become professionals have countless options these days, and some will choose real estate photography in their early stages. If you’re already a big fan of architectural photography, photographing real estate is a logical next step; The differences are not huge compared to other sub-niches.
You can include all types of real estate in your photo shoots, from standard houses to fancy apartments and villas. Regardless of where you are shooting, you must try to create compelling images so potential buyers can make an offer.
Knowing what to do in real estate photography is difficult, but we’re here to help. Read on to learn about the gear you’ll need, key skills, and how to impress buyers with your realtor photos.
What equipment do you need for real estate photography?
Before we look at the key skills you’ll need, it’s a good starting point to understand the gear you should invest in. Of course you need a good camera body; It doesn’t matter if you go DSLR or mirrorless.
In addition to the camera, you should purchase the following items.
1. A versatile lens
Real estate photography is a versatile genre and you need a lens that can be used in multiple situations. Zoom and prime lenses can work in several cases, but we recommend choosing a prime lens.
Since you often shoot in tight spaces, using a smaller lens — like a 27mm or 35mm — is a smart option. Your camera manufacturer likely has a wide variety of offerings, so it’s worth browsing through them to see which ones best suit your needs.
2. A tripod
There are several benefits to using a tripod in photography, no matter what genre you specialize in. Real estate photography is no different, and you can argue that it’s even more important here than in other industries like portrait photography.
If you’re shooting indoors, a tripod is essential for stabilizing your camera. You’ll probably need to slow down your shutter speed enough to blur your images, and tripoding your camera will prevent that.
If you’re shooting outside at night, you’ll also need a tripod. If you’re shooting indoors and don’t have one, flat surfaces will do – but you’re limited to what’s available on the day.
3. Additional SD cards and batteries
You will quickly find that as a professional photographer, completing client projects sometimes takes longer than you had hoped. While many modern cameras have good battery life, you don’t want to rely on just having one. Even if you can charge it at the location of the photo shoot, you unnecessarily delay the process for everyone.
Likewise, you may have to take more pictures than you otherwise expected. Instead of sifting through your camera to delete the ones you don’t like, invest in two or three extra memory cards. If you can, choose 64GB or 128GB.
Read these tips for maximizing your productivity as a freelance photographer.
What are the most important real estate photography skills?
After reading this far you should have a good idea of the basic equipment you need for real estate photography. But what are the essential skills?
Listed below are three crucial qualities you need to have for a successful career as a real estate photographer.
1. The ability to follow an order
Real estate photography is more challenging than you think, and the images you take can have a huge impact on an owner’s ability to sell their property at the price they want. You will likely receive a briefing when you agree to take on the project and you must follow it correctly.
Make sure you read everything and ask if you have any questions; The client will appreciate that you want to do the best job possible.
2. Regular communication
Throughout the process, you need to maintain good communication with your customer. Many photographers don’t get recurring work because they struggle with the key human skills you need to build a successful business over the long term.
Be sure to set the details for meeting times and such well in advance. On the day, have the customer tell them exactly what they need – and show them the pictures you take to make sure they’re happy.
After the shoot, you’ll want an efficient way to send files. The aim is to send them the pictures as soon as possible.
3. A basic understanding of the exposure triangle
If you’re a beginner photographer, you probably don’t know every concept under the sun; Even most professionals never reach that level. However, you should understand the most important ones – especially when it comes to the exposure triangle.
The exposure triangle describes how ISO, shutter speed and aperture work together. If you overcompensate in one area, another will become unbalanced. And in residential photography, the right setting can drastically change the results of your images.
How to impress buyers with your real estate photos
Okay, so you have a better idea of the skills needed to become a better real estate photographer. In the last three subsections, we advise you on how to really make your images stand out.
1. Focus on the most impressive features of the home
Each building has unique features, although you might find them boring. To be successful in real estate photography, you need to find the good in even the most mundane of places.
Think different. Is the building a listed building, for example? Or does it have a newly installed bathroom that potential buyers will love?
2. Consider the time of day you are shooting
Even if you’re shooting indoors, the time of day will dramatically change the look of your images. Even if you find getting up early or staying up late a little irritating, it’s probably worth getting the shot right.
Depending on when you are shooting, you may also need additional lighting. The time of year also determines how high the sun is during the day, so you need to keep that in mind as well.
3. Use a minimalist approach
While you should capture a variety of angles in real estate photography, we recommend that you make your images easy for the viewer to understand. Crowded spaces don’t just confuse potential buyers; Each room will also look smaller than if you only have a few elements in the composition.
Focus on one or two essential elements and do what you can to emphasize them.
Good real estate photography is vital for sellers, and it’s your job to help them do that
Real estate photography is harder to master than you think and going into a photo shoot with the notion that you can make easy money is the worst mindset you can have. To take good photos you need to focus on the most important aspects and show the property in its best possible light.
After reading these tips, you should know what to buy to get started. Also, you’ll know if you have specific skills that you need to work on.