Apple Analyst Reveals iPhone 14 Price Increases – Forbes | Hot Mobile Press

07/17 update below. This post was originally published on July 14th

Apple leaks revealed that iPhone 14 Pro models will be received several exclusive upgrades and higher prices. But now a new report claims that base iPhone 14 models will also get a price boost, despite being virtually unchanged from their predecessors.

Speaking to The Sun, Dan Ives, head of popular analyst group Wedbush Securities, cited supply chain prices as a driver behind the rise.

“We believe the iPhone 14 is going to have a $100 price increase,” Ives said. “Prices have increased throughout the supply chain and Cupertino must pass those costs on to consumers in this release.”

If this is correct, the iPhone 14 range would break down as follows:

  • iPhone 14 – $899 (iPhone 13 $799)
  • iPhone 14 Max – $999 (iPhone 13 Mini $699)
  • iPhone 14 Pro – $1099 (iPhone 13 Pro $999)
  • iPhone 14 Pro Max – $1199 (iPhone 13 Pro Max $1099)

While the $100 would hurt, especially for standard models that will sport the same design, rear cameras, and chipset as the iPhone 13, the big financial hit comes when the $699 entry point of the range comes up $899 jumps. That nearly 30 percent increase comes as Apple discontinued the 5.4-inch iPhone 13 Mini in favor of a 6.7-inch iPhone 14 Max (aka “iPhone 14 Plus”), which replaced the iPhone 14 in the base model is pushing position.

07/16 Update: Now that the iPhone 14 range has started production, leaks are not only accelerating but adding a level of detail we’ve never seen before. Reliable anonymous leaker ShrimpApplePro — the first leaker to reveal the iPhone 14 Pro’s new dual-punch-hole redesign — has now released detailed schematics for the flagship iPhone 14 Pro Max via Weibo.

The headline news is that the schematics again back up the large body of leaks claiming Apple will scrap the notch, though it’s expected to be retained for non-Pro models. However, at this stage, the more interesting information for me is the dimensions it reveals:

  • iPhone 14 Pro Max – 160.71 x 78.78 x 7.85mm
  • iPhone 13 Pro Max – 160.8 x 78.1 x 7.65mm

While the differences are minor, they eliminate a popular train of thought: that Apple would use the same body for iPhone 14 Pro models as it did for its predecessors. Speculation as to what these changes are will now accelerate.

My suspicion is the new 48MP primary camera exclusive to Pro models will be a major factor. But hopes that larger batteries are behind the surge seem unlikely due to a recent capacity leak. Leakage season is truly on.

Update from 07/17: LeaksApplePro has cast doubt on Wedbush’s pricing. The leaker, which has regularly provided iPhone price data in the past, told me that Apple’s ambition in 2022 is to widen the gap between Pro and non-Pro iPhone 14 models, and the Price is one way the company will do this.

“The difference between the iPhone 14 Max and the iPhone 14 Pro is huge,” the leaker explained. “Apple is really trying to save as much money as possible on iPhone 14 production, so I don’t think the company is planning the $100 raise that Wedbush is talking about.”

While this would be good news for buyers of standard models, LeaksApplePro warns that Apple plans to raise the prices of the iPhone 14 Pro at least $100. $799, $899, $1099, $1199 are the prices that insiders believe Apple has currently set for the iPhone 14, iPhone 14 Max/Plus, iPhone 14 Pro and iPhone 14 Pro Max, but they are not fixed:

“Apple could definitely change these prices, but it’s being considered at the moment,” the leaker added.

This division makes a lot of sense. By removing the Mini, Apple is already raising the starting price of the iPhone 14 lineup to $799 from the $699 of the iPhone 13 lineup. and by using most of the same parts for standard iPhone 14 models as the iPhone 13, the company avoids big new costs.

This opens the door to higher iPhone 14 Pro prices, greater hardware differentiation, and increased upsell potential. If the leaks are correct, this will be a strategy that will polarize clients at a time of high global inflation. However, I suspect there will still be lines around the block when these phones launch in late September/early October.

Such an abyss would cause a real shock. It would also be difficult to sell. In the past, Apple has kept previous-generation iPhones on offer at lower prices after the release of their successors. If Apple does this again, opting for a virtually identical iPhone 13 or even iPhone 13 Mini (which could cost as little as $599) would be a no-brainer.

There’s a popular counterpoint in the industry. That said, Apple will keep iPhone 13 pricing for the iPhone 14, and the lack of an iPhone 14 Mini will result in a $100 increase at the entry-level rather than the $200 gap discussed here. However, this doesn’t take into account the increase in supply chain prices, so it could prove overly optimistic.

So should you upgrade? Throw in the red-hot rumor that iPhones will go from Lightning to USB-C in 2023, and I think this is one upgrade year to forget unless you desperately need it. However, based on supplier deposit sizes, it looks like another super cycle.


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