5 in-store mobile clienteling apps to watch in 2022 – Street Fight | Hot Mobile Press

Fashion companies invested 1.6% to 1.8% of their sales in technology last year, with expectations that that figure could rise to 3.5% by 2030. Across the board, multi-location retailers in every industry from athletic apparel to homewares are increasing their investments in technology to support customer-centric activities and enhance the in-store shopping experience.

To bridge the gap between online and offline channels, retailers are looking for in-store mobile clienteling apps to reduce friction when store associates serve customers on the sales floor. In-store mobile apps have also been shown to increase customer loyalty, reduce customer pain points and increase the time customers spend browsing store aisles.

Clienteling apps provide a 360-degree view of customers from any mobile screen, allowing agents to access information like current wish lists, past purchase histories, loyalty status, and product preferences while customers are still in-store. For luxury retailers in particular, information about customer preferences and buying habits is a way to build long-term relationships.

According to new data from McKinsey & Company, more than 60% of fashion industry executives believe that creating “integrated digital processes” across their organization will be among the biggest areas of digitization in the coming years. Digitally supported value chain solutions could lead to an 8% increase in full-price sell-through.

As the field of retail technology evolves, here are five in-store customer mobile apps that are poised to transform the physical retail landscape in 2022 and beyond.

1. Red ant

As one of the most well-known consumer apps in retail, Red Ant works with major brands in beauty, footwear, home, jewelry and luxury. The company’s clienteling apps equip store associates with the tools, content and insights to deliver personalized customer experiences, both in person and in virtual environments. Like other platforms on this list, Red Ant’s software can be set up to give agents a full view of each customer, including purchase history, wish list, sizing, and communication preferences. The company uses machine learning to understand customer behavior and purchase lifecycles, so store associates can recommend products and services to shoppers with greater confidence at the moments when they are most likely to convert. Red Ant’s platform also includes a chat screen that allows agents to message buyers through their preferred channels, including texting on WhatsApp.

2. Predict spring

PredictSpring’s store clerk app uses more than 50 modules to customize and personalize the information that store clerks have access to. Agents can enter a customer’s name to see their full purchase history, loyalty status, product wish lists, and shopping preferences. You can also use Personalization Quizzes to gather even more information from customers as they shop or through the retailer’s consumer facing apps. When shoppers are ready to try on their items, associates using the PredictSpring app can quickly see which fitting rooms are available and manage customer requests for different sizes or styles in real time. PredictSpring’s customers include fashion-focused retail brands such as Steve Madden, HD Buttercup and Deciem.

3. NewStore

NewStore’s omnichannel platform includes a POS, OMS, inventory and fully integrated native consumer apps. The company’s clienteling app runs on the iPhone. Employees with the mobile app can access inventory information on the store floor and quickly place online orders if a particular size or color is not in stock in store. Employees can also process transactions with mobile checkout capabilities and enroll customers in in-store loyalty programs on the fly. NewStore works with a number of leading direct sellers and multi-location brands including Marine Layer, Outdoor Voices and Burton.

4. Tulip

Tulip is the only company on this list that specializes in working with luxury retailers. The company’s in-store mobile clienteling app works like many others, giving in-store sales associates the ability to check customer preferences and past purchase histories from any mobile device. Tulip’s solution goes deep into customer profiles, which agents can filter to include qualitative preferences (like colors or fit) along with upcoming personal events or details their VIP customers have mentioned in previous interactions. Employees can also personally contact loyal customers through the mobile app, a practice more common among luxury retailers than traditional retail brands. Tulip clients include Tory Burch, Coach and Michael Kors.

5. Crazy Cell Phone

Mad Mobile’s in-store clienteling mobile app includes all the basic features for sales reps, such as: B. the ability to view customer profiles and purchase histories. What sets Mad Mobile apart is its focus on customer self-service tools. The company offers digital signage kiosks that enable retailers to publish personalized, content-rich experiences for customers. Customers using store kiosks can then request items to be brought to their fitting rooms or chat directly with staff members to ask questions and make real-time requests. A feature called Blackbook gives employees the ability to build email lists, manage follow-up communications with customers, and set up virtual or in-store appointments. Mad Mobile’s retail customers include Ralph Lauren and Pandora.

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