LONDON, July 21, 2022 /PRNewswire/ — pixel, the world’s leading fraud protection, privacy and compliance analytics platform for Connected TV (CTV) and mobile advertising, examined the privacy policies of approximately 4 million apps from the Google and Apple mobile app stores. Pixalate found that as of Q1 2022, 815 apps’ privacy policies included a reference to the APEC CBPR scheme. The full CBPR Compliance Report for Q1 2022 can be found here.
in the The United States the Federal Trade Commission (FTC) is the data protection authority (PEA). Last brought the FTC enforcement actions against three companies and issued warning letter to 28 companies for falsely claiming to have participated in the APEC CBPR scheme.
According to Pixalate of the 815 apps with “APEC CBPR” in their privacy statement:
- 40% are registered with companies not listed in the CBPR compliance register but may be affiliated with a certified company.
- 46% are registered The United States.
- 310 of the US registered apps have certified companies listed in the CBPR Compliance Directory.
- 65 of the US registered apps allegedly have certified companies that are not listed in the CBPR Compliance Directory.
- 15% are apps in the medical, health and fitness categories and registered with companies not listed in the CBPR compliance directory.
- 5% that, according to Pixalate’s Children’s Online Privacy Protection Act (COPPA) compliance methodology, are likely to be children’s apps registered with companies not listed in the CBPR compliance register.
Pixalate compares apps that reference APEC CBPR in their privacy policies against companies listed in the CBPR compliance directory. The list of all apps with APEC CBPR terms is broken down by those that appear in the compliance directory and those that don’t.
What is APEC CBPR and why is it important?
The APEC Forum is the leading organization in the Asia Pacific Region that promotes trade and investment, economic growth and regional cooperation. The APEC Cross-Border Privacy Rules (CBPR) system is a voluntary, enforceable, accountability-based certification that allows the transfer of personal data between the nine participating economies. The participating economies are: AustraliaChinese Taipei, Canada, Japanthe Republic of Korea, Mexico, Singaporeand The United States.
According to that CBPR Compliance Directory, 49 companies are certified. Once a company joins the scheme and is certified by an external accountability agent, the certification becomes legally enforceable by the PEA in the economy in which the company was certified. If a company falsely claims to participate in the APEC CBPR scheme, the PEA can bring an enforcement action against the company.
Pixalate is the market-leading fraud protection, privacy and compliance analytics platform for Connected TV (CTV) and mobile advertising. Pixalate works 24/7 to protect your reputation and increase your media value by offering the only system of coordinated display, app, video and OTT/CTV solutions to better detect and eliminate ad fraud. Pixalate is an MRC-accredited Sophisticated Invalid Traffic (SIVT) detection and filtering service across desktop and mobile web, mobile in-app, and OTT/CTV advertising. www.pixalate.com
The content of this press release reflects Pixalate’s views on factors that Pixalate believes may be useful to the digital media industry and to those exploring the adoption of internationally recognized privacy regulations. All data shared is based on Pixalate’s proprietary technology and analysis, which Pixalate continuously evaluates and updates. References to external sources should not be construed as endorsement. Pixalate’s opinions are just that, opinions, which means they are neither facts nor guarantees. Pixalate does not independently verify third party information. Pixalate does not share this data to challenge the reputation or reputation of any company, person or app, but rather to report insights and trends related to apps available for download on the official Apple App Store and Google Play Store.
The fact that an app developer’s registered company is based in one of the nine APEC CBPR economies does not necessarily mean that the company is certified. An app developer with a registered company in a non-APEC CBPR economy may be certified if it is an affiliate or subsidiary of a company located in an APEC CBPR economy that extends the scope of its certification to the affiliated companies or the subsidiary. Pixalate does not claim that any company falsely claims APEC CBPR certification.
Contact: Liz Margolis, [email protected]