Since, people have become more aware of the information they give businesses and advertisers, sometimes without their knowledge or consent. The number of data breaches also increased to a . More and more people are taking steps to protect their information, and some people are doing so by using the DuckDuckGo search engine, among other things.
has positioned itself as a privacy-focused alternative to search engines like Google. DuckDuckGo has launched Android and iOS mobile apps and browser extensions to keep your information safe whether you are or not
Here are five reasons why you should use DuckDuckGo.
Stop online trackers from spying on you
Online trackers can be found all over the internet. Princeton’s Web Transparency & Accountability Project found that Google trackers are present on about 75% of websites and Facebook trackers on about 25% of websites. These trackers collect data like where you live, who you live with and what your reading habits are in order to create targeted ads that you can use to sell stuff.
DuckDuckGo identifies and blocks these online trackers from sites like Google and Facebook. The search engine can also show you the networks you’ve followed over time to give you a more complete picture of how your data is being used.
However, DuckDuckGo came under fire DuckDuckGo is working to change that this policy.after tracking scripts from the company’s partner, Microsoft, were found in DuckDuckGo’s search engine. DuckDuckGo CEO Gabriel Weinberg said it was due to the company’s partnership agreement and said
You see less ads
If you use DuckDuckGo, you should see fewer ads overall.
If you conduct a search through Google, the results will likely show you a handful of ads – or an entire page – before you see anything that isn’t sponsored content.
When you search for something on DuckDuckGo, you’ll see fewer ads in your search results, saving you time.
Because DuckDuckGo blocks online trackers, not only will you see fewer ads on the results page, you’ll also see no ads anywhere on the web. If you use DuckDuckGo, for example, to look for a new food bowl for your pet, you won’t constantly see food bowl ads on different websites. These ads don’t follow you like said pet asking you to feed them even though you only fed them five minutes ago.
Websites should load faster
In addition to ads following you and collecting your data, online trackers also add additional data to the websites you visit, slowing down website loading time. DuckDuckGo blocks these trackers, freeing up bandwidth and making websites load faster.
Your search history will not be saved
Let’s say you get into a debate with your significant other about how to hang the toilet paper. You say it should hang underneath. They say the toilet paper patent clearly has the toilet paper doing the right thing. You look up the patent and find that the toilet paper is overhanging. You sit in disbelief and now your search history will forever shame you.
However, if you use DuckDuckGo, this blemish will not show up in your search history because the search engine doesn’t save your searches. Every time you open DuckDuckGo, it’s a fresh start, free of everything you’ve been searching for before.
A downside to this is that there are no suggested search options. If you want to look at something you’ve seen before, you can’t search for it in your history.
Google’s incognito mode also keeps your search history private, but it clears your search history as soon as you close the window. If you don’t close the window, it will be saved anyway. Incognito mode will still collect some of your information, like yoursand search activities.
Your search results are not influenced by your browsing history
Google filters the results it shows you when you use it to search for something. Google shows you things related to your search that it thinks you will click based on the data it has collected about you. It doesn’t bother showing you results, it doesn’t think you’ll click. This means if you try to look up a news article, you’ll likely see articles that align with what you’ve already read. These kinds of results could reinforce what psychology calls confirmation bias, which is when people find information that supports what they already want to believe. However,Google announced updates to its search quality guidelines to move offensive results and bogus conspiracy theories lower in search results.
DuckDuckGo shows you more robust search results. A DuckDuckGo and Google side-by-side to search for something like Facebook will return different results that might sway your opinion of the company. When you present unbiased search results, you can get a more complete picture of what you’re looking for.
Because your search results aren’t tailored to you and your interests, search results can feel inaccurate compared to Google. Some DuckDuckGo users on Reddit have said that they used Google for some searches when DuckDuckGo gave them irrelevant search results. That sounds like a downside, but it ultimately means DuckDuckGo is working properly.
Further information on data protection can be found at, and .