July 26, 2022
Apple Brompton Road celebrates creativity with vibrant design and events featuring local artists
The new London store features advances in sustainable design, community events and resources, and a team of more than 200 employees ready to provide excellent service to customers
LONDON Apple today unveiled Apple Brompton Road, its newest store in London, in the bustling borough of Knightsbridge. A stone’s throw from Hyde Park, Apple Brompton Road offers design inspiration drawn from local flora, along with a new series of community events and seminars to help customers learn, create and learn about their Apple products get the best out of them.
“We are delighted to open Apple Brompton Road in London, a city steeped in energy, history and cultural diversity,” said Deirdre O’Brien, Apple’s senior vice president of Retail + People. “The shop’s focus on creativity gives our incredible team members the perfect space to share their passion and expertise with Londoners and visitors from around the world.”
The store opening begins with the global launch of United Visions, an augmented reality experience honoring the creative works of pioneering London poet and painter William Blake. The purpose-built app was developed for the Getty Museum and brought to life through Apple technology. She shows the possibilities of creativity by reinterpreting the work of the pioneering artist. Artists and creative technologists Tin Nguyen and Ed Cutting (Tin&Ed) used Apple’s M1 Ultra chip in developing the experience, which includes a poetic soundtrack by Grammy-winning record producer Just Blaze. United Visions can be viewed by in-store customers and anyone around the world by downloading the United Visions app.
Opening weekend celebrations will include a panel discussion on the making of United Visions with Nguyen, Cutting and Just Blaze, and a special performance and spatial audio listening session by London artist Nina Nesbitt. Apple Fitness+ trainers Cory Wharton-Malcolm, Jamie-Ray Hartshorne, Kim Ngo and Jonelle Lewis will join Apple’s VP of Fitness Technologies Jay Blahnik for an in-store Q&A, followed by a 2-mile walk and a 5K run Hyde Park. The talented Apple Creative Pros will also host live illustration sessions inspired by local blooms.
Following the opening sessions, the store will host its ongoing Brompton Series, taking place on the last Thursday of each month through October, which includes:
- Inspirational and informative talks from wellness thought leaders including Michael James Wong, Cat Meffan, Lloyd Kempson and Harry Jameson.
- music workshops in conjunction with Apple Music’s Up Next series, breaking down songs by up-and-coming London artists using spatial audio; Artists include Kali Claire, Olivia Dean and Rachel Chinouriri.
The store and the team
Upon entering Apple Brompton Road, visitors are greeted by 12 towering Sicilian ficus trees lining the 7 meter high floor-to-ceiling windows and entrance. The seating at the base of each planter serves as a social gathering place for visitors, blurring the lines between inside and out and bringing nature right inside the store. Visitors pass through the central arcade, which reflects the dimensions of the original Brompton Arcade, built on the exact same site in 1903. The store’s forum – where free Today at Apple sessions provide creative inspiration and hands-on skills daily – features a first for Apple in the UK: a mirrored ceiling that offers deep reflections.
Visitors are invited to explore the surrounding display tables and avenues with the brand new range of iPhone, Mac, iPad, AirPods, Apple Watch and Apple TV, as well as accessories such as HomePod mini and AirTag. The 200-strong store team helps customers learn more about Apple products and offers advice on monthly financing options and the Apple Trade In program. The team speaks more than 45 languages together and is ready to welcome customers from all over the world. And in another UK first, a dedicated Apple pickup area makes it even more convenient for customers to pick up products ordered online.
Apple Brompton Road’s terrazzo flooring is made from a plant-based bioresin, the first of its kind in Apple’s global retail fleet. The expansive space – which features a unique curved wooden ceiling – offers ample seating where customers can relax and discover new tips and tricks to get the most out of their devices. Like all Apple facilities, Apple Brompton Road is powered by 100 percent renewable energy.
Apple in the UK
For almost 40 years, Apple has operated in the UK, where it has more than 6,000 team members. Across the country, Apple supports over 450,000 jobs through the thriving iOS app economy, supplier collaboration and direct employment. Apple Brompton Road opens Thursday 28 July at 4pm BST in London. Customers are encouraged to download interactive custom wallpapers, listen to a curated Apple Music Brompton Road playlist, and subscribe to upcoming Today at Apple sessions.
Apple revolutionized personal technology with the introduction of the Macintosh in 1984. Today, Apple is the world leader in innovation with the iPhone, iPad, Mac, Apple Watch and Apple TV. Apple’s five software platforms – iOS, iPadOS, macOS, watchOS and tvOS – offer seamless experiences across all Apple devices and empower people with groundbreaking services like the App Store, Apple Music, Apple Pay and iCloud. Apple’s more than 100,000 employees are committed to making the best products in the world and leaving the world better than we found it.
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