A look back at another week of news and headlines from Cupertino. This week’s Apple Loop includes stunning iPhone 14 features, the deleted Mac Pro, no more Intel in your MacBook, Apple’s Q3 success, Apple’s Lightning port replacement, Steven Spielberg’s one-shot iPhone and new AirPods in GTA Online.
Apple Loop is here to remind you of some of the very large amount of discussion that has taken place around Apple over the past seven days (and you can read my weekly roundup of Android news here on Forbes).
iPhone 14 screen looks sharper
Without massive evolutionary steps, the iPhone 14 family looks decidedly iterative, with little new on offer. More details came through this week about the potential for a screen technology update. Gordon Kelly has more:
“… the industry’s respected display specialist, Ross Young, CEO of Display Supply Chain Consultants (DSCC), announced that Samsung’s ‘M12 OLED Material Set’ display technology is available for all iPhone 14 models. And considering it didn’t even make Samsung’s flagship Galaxy S22 Ultra, that’s a shock.”
Which Mac Pro delivers on the promise?
At WWDC 2020, Tim Cook and his team announced that the entire Mac lineup will be available on Apple Silicon by the end of 2022. Only the Mac Pro remains. Many expected one at WWDC 2022 with a special M1 chip. That never happened and time is running out. And it looks like the M1 Mac Pro isn’t going to happen. Nevertheless, there is good news about an M2 Mac Pro:
“And there is a big gap in the portfolio. We’re still yet to see an Apple Silicon Mac Pro, and the latest news is that no M1-based Mac Pro will be released. However, Mac Pro fans should not fear. Apple is going to skip the first generation and take the M2 architecture to 11 with the quietly named M2 Extreme.
MacBooks lack the last Intel characters
Speaking of removing Intel, research inside the M2 MacBook Air and MacBook Pro revealed that the last few Intel chips – which controlled the Thunderbird 3 interfaces – are outside the design. It’s all Apple silicon for the main chips, and Apple’s own choice of suppliers for other components:
“Not all chips in MacBook Air are made by Apple. The company still uses chips from Texas Instruments, Nexperia, and Samsung, among others. These chips are “smaller” than the CPU, GPU, and Thunderbolt driver, so it’s unlikely Apple wouldn’t be interested in replacing them all. But as the Thunderbolt drivers show, Apple’s silicon shift is about both big and small chips.”
Apple’s successful third quarter
Apple announced record third-quarter revenue of $83 billion, up 2 percent from a year earlier. The iPhone family is once again the leader with a sales jump of three percent, although Apple’s Mac platform has declined by ten percent:
“The company’s third-quarter revenue and earnings just beat analysts’ estimates, with better-than-expected iPhone sales. Although Chief Executive Officer Tim Cook lamented a “cocktail of headwinds” hampering Apple’s business, he predicted sales would start to pick up in the coming months.”
(Apple and Bloomberg).
When the lightning stops striking
Which hardware will lose the Lightning connector and move to USB-C in the future? With a lot of pressure from governments and agencies around the world, Apple’s proprietary connector is coming under scrutiny. However, some products run on USB-C, and many more could join the Universal team over the next year. Joe Rossignol looks at what is and what could be:
“Apple is now offering USB-C ports on every Mac currently sold, from the MacBook Air to the Mac Pro. Generation iPad mini, Studio Display and Pro Display XDR… Rumors suggest that at least five other Apple products and accessories will also migrate to USB-C in the future, as detailed below.”
The music, the man, the Spielberg one-shot
With camera and smartphone photography being one of the key differentiators in the market, anything that allows a manufacturer to step up the quality of their cameras is welcome. So Steven Spielberg using an iPhone is catnip for Apple’s PR team:
“When he was shooting his first music video, Marcus Mumford’s single Cannibal, he decided to use his phone as a camera. In a tweet, Mumford wrote: “On Sunday, July 3rd, Steven Spielberg directed his first music video in a shot on his cellphone in a high school gym in New York. Kate Capshaw was the almighty Dolly handle.”
Rockstar’s totemic GTA Online Summer Update arrived this week. New clothes and accessories have been added to the various shops in the sprawling city of Los Santos, among other nefarious activities. The ones everyone wants? AirPods.
“I’m surprised what people are most interested in. During my live stream you guys just wanted to know how to get the new AirPods in GTA Online.”
…Though it’s worth noting that Rockstar has tended to label these Beat Offs as the more legally problematic AirPods.
(TGG guide on YouTube).
Apple Loop brings you seven days’ worth of highlights every weekend here on Forbes. Don’t forget to follow me so you don’t miss any future coverage. Last week’s Apple Loop can be read here, or this week’s edition of Loop’s sister column, Android Circuit, is also available on Forbes.