Since, people have become more aware of the information they give businesses and advertisers, sometimes without their knowledge or consent. The number of data breaches also increased to a . More and more people are taking steps to protect their information, and some are doing so by using the DuckDuckGo search engine, among other things.
has positioned itself as a privacy-focused alternative to search engines like Google. DuckDuckGo has launched Android and iOS mobile apps and browser extensions to keep your information safe whether you are or not
Here are five reasons why you should use DuckDuckGo.
Stop online trackers from spying on you
Online trackers can be found all over the internet. Princeton’s Web Transparency & Accountability Project found that Google trackers are present on about 75% of websites and Facebook trackers on about 25% of websites. These trackers collect data about your interests and behavior on certain websites. This data will not identify you, but these internet habits coupled with access to your social media profile are enough to recognize you, according to a study by Princeton and Stanford universities. (PDF)
DuckDuckGo identifies and blocks these online trackers from sites like Google and Facebook. The search engine can also show you the networks you’ve followed over time to give you a more complete picture of how your data is being used.
However, DuckDuckGo came under fire DuckDuckGo is working to change that this policy.after some tracking scripts from corporate partner Microsoft were found when using DuckDuckGo’s browsers. DuckDuckGo CEO Gabriel Weinberg said it was due to the company’s partnership agreement and said
You see less ads
If you use DuckDuckGo, you should see fewer ads overall.
When you conduct a search through Google, you may see ads in the top results of the search. You won’t always see ads in these places, but they’re formatted similarly to normal search results, with just a bold “ad” and a separator dot to differentiate them.
When you search for something on DuckDuckGo, you’ll see fewer ads in your search results, saving you time.
Because DuckDuckGo blocks online trackers, not only will you see fewer ads on the results page, you’ll also see no ads anywhere on the web. For example, if you use DuckDuckGo to find a new pet bowl for your pet, you won’t constantly see bowl ads on different websites. These ads don’t follow you like said pet asking you to feed them even though you only gave them food 5 minutes ago.
Websites should load faster
Online trackers not only collect your data and make ads follow you, but also add additional data about the websites you visit which slows down the website loading time. DuckDuckGo blocks these trackers, freeing up bandwidth and making websites load faster.
Your search history will not be saved
Let’s say you get into a debate with your significant other about how to hang the toilet paper. You say it should hang underneath. They say the toilet paper patent clearly has the toilet paper doing the right thing. You look up the patent and find that the toilet paper is overhanging. You sit in disbelief and now your search history will put you to shame unless you have auto-delete enabled in Google or you go into “My Activity” in Google and delete the search.
However, if you use DuckDuckGo, this blemish won’t show up in your search history at first because the search engine doesn’t save your searches. Every time you open DuckDuckGo, it’s a fresh start, free of everything you’ve been searching for before.
A downside to this is that there are no suggested search options. If you want to look at something you’ve seen before, you can’t search for it in your history.
Google’s incognito mode also keeps your search history private, but it clears your search history as soon as you close the window. If you don’t close the window, it will be saved anyway. Incognito mode will still collect some of your information, like yoursand search activities.
Your search results are not influenced by your browsing history
Google filters the results it shows you when you use it to search for something. Google shows you things related to your search that it thinks you will click based on the data it has collected about you. It doesn’t bother showing you results, it doesn’t think you’ll click. This means that depending on your search history, when you search for “coffee,” your top result might be the nearest coffee shops, an article about the health benefits of coffee, or the history of coffee.
DuckDuckGo shows you more robust search results because your results are not filtered. Some of the results you see on the first page of a DuckDuckGo search may show up on the second or third page of a Google search.
Because your search results aren’t tailored to you and your interests, search results can feel inaccurate compared to Google. Some DuckDuckGo users on Reddit have said that they used Google for some searches when DuckDuckGo gave them irrelevant search results. This sounds like a disadvantage, but ultimately means DuckDuckGo is working properly.
Further information on data protection can be found at, and .
Correction, July 27th: Corrected to indicate that Google does not display entire pages of ads, and to explain that trackers alone cannot identify an individual and how your browsing activity can affect your search results.