SINGAPORE, Aug. 01, 2022 (GLOBE NEWSWIRE) — SocialPeta, the world’s leading ad intelligence platform, released its H1 2022 report on both mobile games and non-game mobile apps. It collects perspectives from leading mobile platforms like Snapchat, Chartboost, Liftoff, Vungle, Udonis, Mobidictum, Game Factory and more. In addition, the data covers 72 countries and regions and over 90 well-known advertising channels worldwide, providing a concise analysis of mobile marketing data in the first half of this year.
It works with the aim of providing insights into mobile marketing and forecasts of future trends based on global mobile marketing data, observation of popular regions, precise channel advertising, advertising budget costs and analysis of popular mobile games for marketing.
The report found that mobile marketing in the mobile game industry has focused on quality, leading to a decline in the total number of ads. But the T2 and T3 markets saw a significant surge.
H1 2022 saw a 2% YoY decrease in the number of advertisers and a 27.83% decrease in total creatives; However, advertisers in the Middle East, South America, South Asia and other emerging markets saw year-over-year increases of over 10%.
The report also found that the mobile app (non-game) market in Europe and America saw a slump in the number of app advertisers; Asia Pacific saw an increase in app advertisers:
The first half of 2022 reported a 6.24% YoY decrease in the number of app advertisers and a 27% MoM decrease in the number of creatives. Europe and the Americas saw the largest declines in app advertisers: Oceania saw a 38% year-over-year decline in advertisers, Europe saw a 30% year-over-year decline in advertisers, and North America saw over 21% year-over-year advertiser declines. In contrast, Asia-Pacific (excluding Mainland China) saw a significant increase in app advertisers, with app advertisers in China’s HK, Macao and TW growing over 37% YoY, the fastest growth globally.
Other highlights from the report:
Metaverse drove several technical innovations.
The idea of Metaverse has been a hot topic since its inception. As the Metaverse hype calmed down, the market stance became more rational. The attempt to realize the actual metaverse also brought with it the innovation of the related technologies.
As the COVID-19 pandemic continued, social games would boom.
The pandemic that broke out in 2019 has changed the lives of people around the world. The unpredictable variants and lockdowns have deepened people’s anxiety, leading to increased demand for online social services. Some social activities that were very popular offline have been brought online.
For high-budget/high-quality mobile gaming in general, cross-platform gaming has become the new growth point.
More and more gamers know the charm of high-quality games through live streams and short videos, which leads to an increasing overall expectation of games and an increasing demand for high-quality gaming content.
To avoid involution, app globalization should focus on T3 markets.
The T3 market has accelerated the construction of its digital infrastructure after COVID-19, offering more development space for companies. Financial technology, e-commerce, social interactions and entertainment, gaming and other industries in many T3 markets deserve a lot of attention.
Published by SocialPeta, the full report is over 190 pages and includes in-depth analysis of both the mobile games and mobile apps (non-games) industry. It provides an insight into the overview of the mobile market in the first half of 2022 as well as the industry trend analysis. To view the full report, visit the link here. https://www.socialpeta.com/academy/h1-2022-mobile-game-and-app-whitepaper
SocialPeta, as one of the world’s leading advertising intelligence platforms, has a huge database of over a billion ad creations from 72+ countries, and the collection comes from 90 advertising platforms such as Unity, Twitter, YouTube, Facebook, and TikTok. It provides real-time updates on global market trends and insights into competitor advertising data, advertising/monetization strategies and cost-effective ways to acquire global customers. To learn more, visit www.socialpeta.com.
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