Pixalate Report on Google & Apple Apps Delisting in Q2 2022: Apple Removes 8652% More Apps in Sweeping Cleanup Including Russian State-owned Sberbank Apps and 178 “Family Planning” Apps – PR Newswire | Hot Mobile Press

Nearly two-thirds (64%) of apps dropped by Apple haven’t been updated in at least two years, compared to just 20% at Google; 178 “Family Planning” apps with more than 1.5 million downloads have been delisted, including Lunar – Period Tracker

PALO ALTO, California and LONDON, August 3, 2022 /PRNewswire/ — Pixalate, the market-leading fraud protection, privacy and compliance analytics platform for connected TV (CTV) and mobile advertising, today released the Report on mobile apps delisted for Q2 2022, which includes insights into mobile apps that have been removed from the Google Play Store and Apple App Store. Analysis helps developers and advertisers identify potential threats from privacy and compliance breaches.

Pixalate analyzed more than 5 million mobile apps in Google and Apple’s app stores and found that nearly 600,000 were delisted in Q2 2022 – a nearly triple increase from a year earlier 220,000 delisted in Q1 2022.

Key Findings:

By analyzing delisted Google Play Store and Apple App Store apps in Q2 2022, Pixalate found the following:

  • 592,000 Apps were removed from the Apple App Store and Google Play Store in Q2 2022
  • 8,652% increase in apps removed from the Apple App Store from Q1 to Q2 2022
  • 64% of apps dropped by Apple haven’t been updated in at least two years, compared to just 20% by Google
  • 35 Sberbank Apps (sanctioned Russian state company) delisted from Google and Apple
  • Nearly 100x increase in “Health & Fitness” apps deprecated by Apple in Q2 2022, including 178 “Family Planning” apps that together had more than 1.5 million downloads prior to deprecation, including Lunar – Period Tracker
  • 49k+ delisted Apps in the second quarter of 2022 were likely targeted at children

Collectively, apps delisted in Q2 2022 had over 117 million pre-delisting user reviews, but the majority of them (82%) did not have a registered app registration country. The chart below shows the top 10 most popular apps removed from Google Play Store in Q2 2022 and you can download a list of the top 100 most popular apps removed from the list here.

Notably, Apple delisted 5,000 apps in Q1 2022 before an apparent sweeping cleanup in Q2 2022. Almost two-thirds (64%) of the apps dropped by Apple hadn’t been updated in at least two years, compared to just 20% before Google. This suggests that Apple may be targeting apps that have been “abandoned”.

Delisted apps can pose a privacy and security risk to consumers because they can remain installed on the user’s device and the user may not be aware that they need to delete the app.

Content of the report

Pixalate Mobile Apps Delisted Report Q2 2022 includes:

  • The extent of delisted apps since Q1 2021
  • Sensitive information shared with advertisers by delisted apps
  • Apps removed from the list, broken down by the time since the app was last updated
  • Apparently child-oriented apps that have been removed from the list
  • Country of origin of the delisted apps
  • Listed apps by app category
  • List of the most popular delisted apps

Download a free copy of the Q2 2022 Delisted Mobile Apps Report. You will also receive one list top 100 most popular apps delisted in Q2 2022.

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About Pixalate

Pixalate is the market-leading fraud protection, privacy and compliance analytics platform for Connected TV (CTV) and mobile advertising. We work around the clock to protect your reputation and increase your media value. Pixalate provides the only system of coordinated display, app, video and OTT/CTV solutions to better detect and eliminate ad fraud. Pixalate is an MRC-accredited Sophisticated Invalid Traffic (SIVT) detection and filtering service across desktop and mobile web, mobile in-app, and OTT/CTV advertising. www.pixalate.com

Disclaimer

The content of this press release and the Q2 2022 Delisted Mobile Apps Report (the “report“), reflects Pixalate’s opinions regarding the factors that Pixalate believes can be useful to the digital media industry. Pixalate’s opinions are just that, opinions, which means they are neither facts nor guarantees ; and neither this press release nor the report is intended to contest the reputation or reputation of any company, person or app, instead reporting insights and trends relating to apps downloaded from the official Apple App Store and Google Play Store removed.(edited)

Media contact:

Liz Margolis
[email protected]
610-613-5174

SOURCE Pixelalate

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