Mobile apps have become everyday tools for businesses to engage their digital-first customers. Unique features. An attractive interface. Compelling content. These are great selling points for a mobile app. But app performance is just as important. To stand out in today’s crowded app market, app developers must consciously work towards adding value (new features, design, content, etc.) to their apps.
Imagine the following scenario: you go to work without time for your coffee. In the past, you were skeptical about delivery or food apps due to privacy concerns. Today, take a chance and install a big-brand coffee shop app so you can head to the drive-thru and pick up your mobile order quickly—just like the ad says.
Here’s the problem: The app’s initial load time is longer than making that cup of coffee at home or standing in line at the store. Even if there’s a lack of coffee, most sane people (70%) will give up a slow app and never go back. Or worse, people (40%) jump to competitors after a bad in-app experience to get their needs met.
While it might not convince people to download your app, performance certainly plays an active role in why people continue to engage with your app – or uninstall it. A one-second delay in response can result in a 7% loss in conversions, and almost every second app is uninstalled within the first month of download. App performance can therefore determine the success of an app as it is directly linked to longer usage and user retention.
Contrary to what it looks like, optimal app performance depends on both the front-end and the back-end of app development. While it is true that poor user experience is most likely due to a poorly optimized front end – such as B. suboptimal data loading or image optimizations – but these are not the only indicators of an app’s performance. Mobile app optimization requires both the system and the device at the highest level of performance.
Here are some system and device tips to help you optimize your mobile app’s performance:
- Network performance:
When it comes to mobile app optimization, understanding how your apps perform on different networks and features like Wi-Fi, 3G, 4G, or 5G and how to improve that performance is an excellent starting point. Some ways to immediately improve your app’s performance are:
- Invest in a powerful backend server to improve your app’s responsiveness
- Maintain a native database to ensure user data security even if a server goes down
- Reduce the number of URL redirects on your screen
- Place a backup server so users can access your app even if the main server is down
- Device performance:
– Optimize screen playback – What if a new user downloads an app and before they can engage with it, the app’s rendering time takes their interest? To counteract this, apps need to be tested on different operating systems (Apple/Android) and screen sizes (mobile/desktop) to provide a consistent end-user experience regardless of device type.
– Limit energy and memory consumption – Memory and battery life are critical for mobile users. The less memory and the less battery drain an app can incur, the better its UX will be as a result. Consider minimizing the elements that cause memory consumption, such as push notifications, memory leaks, etc. Be proactive about unnecessary battery drains during the development phase to avoid the impact on battery life with subsequent continuous use of the app. Alternatively, asking users to turn off features like GPS and Bluetooth when not in use can save battery life and position your app as user-friendly and consumer-centric.
Even if the optimal user experience is achieved, the backend of the app must always be considered. In our users’ journey to caffeine, in every scenario where the app has let them down, something happened in the backend.
The central theses
Let’s envision our decaf user’s journey and all the things that need to happen for a desirable end-user experience – that leads to a cup of coffee and a potential long-term consumer for this app. In order for developers to be able to caffeine users and keep them as customers, they have to constantly think about how the front end is directly correlated to what’s happening on the back end, and vice versa.
An app that crashes at maximum user activity does result in a negative user experience, but the cause of the crash could be in your backend, and your frontend is dealing with the consequences. At the same time, mobile app optimization also depends on network and device capabilities.
If it seems like too much for you, just consider the following points:
- Mobile app performance is higher than front-end. it’s also about functionality, speed, and responsiveness to user interactions.
- App performance is an essential part of app development. Potential users won’t just uninstall an app if they’re annoyed; They will likely seek a competitor to meet their needs.
- Improving app performance includes optimizing network and device reliability for the app.
- There are instant, quick, and easy steps to improve app performance in terms of response time, screen rendering, crashes, and power consumption. Be sure to implement them today to ensure a smooth and enjoyable UX that will likely result in improved app engagement, customer loyalty, and user retention.
The views expressed above are the author’s own.
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