What are the world’s most popular productivity apps? – Protocol | Hot Mobile Press

Welcome back to our Workplace newsletter. Today we’re diving into the productivity apps people are downloading all over the world. It turns out that many of us work on the go and are more concerned about protecting our privacy. Also, Airtable doesn’t want the “productivity” label; CEO Howie Liu wants it to be an app development platform. And influencers struggle to get paid on time.

productivity around the world

If I could sum up what I’ve learned about productivity in one word, it would be “subjective”. Everyone works differently and has different criteria for their favorite productivity apps. Still, there are some apps that most of us have hooked up with (think Google Drive or Zoom). I was curious about which productivity apps are most popular with consumers around the world, so I asked data.ai for some insight.

Data.ai sent me the top 10 productivity apps by downloads, monthly active users, and consumer spending in Brazil, France, Germany, India, Japan, South Korea, the United Kingdom, and the United States.

  • Google One, the cloud storage subscription service, is the most popular app by consumer spending in each country. No surprises here: we need our mobile storage!
  • The app category with the fastest growth in six of the eight countries is Mobile Cleaner/Antivirus.
  • Microsoft Outlook is the most popular app among monthly active users in the US and UK. Waze is most popular in Brazil and France.
  • Public service apps or government portal apps made the top 10 downloaded productivity apps in Brazil, France, Japan and South Korea.

What do these data points tell us? In general, global consumers are taking more control of digital privacy and working more on the go.

  • Lexi Sydow, Head of Insights at data.ai, noted that the rise of password management and authentication apps is making consumers more aware of cybersecurity concerns.
  • The popularity of Microsoft Outlook in the US and UK indicates a shift towards mobile working. “In fact, we’re seeing the average person checking their Gmail app on their mobile device Monday through Friday in the U.S. on Android phones nearly nine times a day Monday through Friday in Q2 2022,” Sydow said.

The different popular genres of productivity apps show differences in “cultural norms or infrastructures between countries,” Sydow said. For example, the proliferation of public service apps could demonstrate government digital innovation. Mobile cleaner and antivirus apps are often more widely used on Android devices, Sydow said, making them more common in Android-dominant countries like South Korea and Brazil.

Productivity is one of the areas that we should keep in mind when analyzing our relationship with our phones. Sydow said it’s a “first mover” category when people buy mobile devices for the first time. “We also expect our devices to do more of the heavy lifting for us – our personal life management tool and portal to connect us to some of our most secure information and access points,” Sydow said. Across the world, our phones are our lifelines for work and productivity.

— Lizzy Lawrence, reporter (E-mail | chirp)

Airtable wants the company

Airtable is clearly not an average productivity company. In fact, it may not be a productivity company at all. When Airtable was dubbed the “table on steroids” in the press years ago, CEO Howie Liu wasn’t exactly thrilled — he felt the company offered a lot more than that.

To this day, Liu avoids comparisons with productivity apps like Asana, Trello, Notion, or Monday.com. Instead, he wants people to draw comparisons between Airtable and enterprise software giants like his former employer, Salesforce, or even ServiceNow.

“We’re trying to position ourselves more against ServiceNow or Salesforce, not from a CRM standpoint, but from a platform standpoint,” Liu said. “We always wanted to be an app builder.”

Read the full story.

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Influencer Debt

$20,000: That’s what a YouTuber and her cousin paid for a YouTube video automation software, the New York Times reported on Wednesday. When this software helped her earn less than $10 a day on her channel, she terminated the contract as soon as possible.

Meanwhile, Triller’s developers told The Washington Post that the company has been slow to make promised payments. They also claim that the offers are so restrictive that creators who thought they would be flush are now struggling to make ends meet.

This week’s stories capture a common theme in the influencer world right now: discomfort and disappointment. Many people who try to get rich this way end up being scammed and go into debt or have trouble paying the bills.

Some personal details

Anyone else have a bad case of Great Resignation Whiplash? It’s hard to keep up with which tech companies are growing, shrinking, swimming, or sinking. We are here to help.

↓ Robinhood laid off 23% of its workforce on Tuesday. Combined with the 9% of the workforce laid off in April, more than 1,000 employees were laid off.

↓ SoundCloud is Cut 20% its workforce. In an email to employees, the company reportedly said the cuts were “necessary given the challenging economic climate and headwinds in financial markets.”

↓ Walmart is cutting about 200 jobs at the company as part of the reorganization, impacting departments such as merchandising, global technology and real estate teams.

For more hiring, firing and rewiring news, check out our tech company tracker.

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Chip shortages could undermine national security: To ensure US security, prosperity and technological leadership, industry leaders say the US must encourage domestic chip manufacturing to reduce our reliance on East Asian manufacturers for key electronic components.

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Thoughts, questions, tips? send them to arbeitsplatz@protokoll.com.

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